ISSUE 263 : Wednesday, September 16, 2009

We started out the year with a dirt simple business plan. No More Talk. Make NeoAdvertising Real. September 1, 2009 we launched the alpha version of NeoAdNet 1.0. We stuck as close to our crash test dummies as possible, using what we have learned and learning from and then burning through our mistakes.

The value proposition of our new advertising business model had to be dirt simple. Something you, the audience, could learn to trust. Advertising that you could come to care about because it was actively providing what you wanted to know about topics that are meaningful to your life. NeoAdvertising is not new because of the technology, or its form factor. NeoAdvertising is new because it's all about you.

NeoAdNet 1.0 is the first generation of the NeoAdvertising Network platform. We used research to find out what was meaningful to America. America responded with four main topics of interest. Here's how Letterman would put it: Number 4: Americans want to have fun and experience escape. Number 3: Americans want to enjoy personal growth. They want to know more. Number 2: Americans want financial security. (So does everybody else, by the way.) And the number 1 topic of interest to the American people? Their family's well-being. Americans are concerned about the ones they love.

Once we launched the site we turned it over to 8 alpha testers to determine user experience preferences and velocity of content absorption. But the bigger point is, they had a real instrument to work with, for sure a low- to no-budget shadow of its ultimate self. But far more than just another theory -- another website. Now it has to sink or swim with the audience.

In Q4 of '09 we need to focus all of our wood into one arrow. This means folding our development efforts with Fantazzzmia into a forum on NeoAdNet 1.0 for parent collaboration. This means making GeniusMatters.com a social network for those who want to "talk back" to the casino Capitalists. Audience by audience, we need to focus our ongoing efforts into building the NeoAdNet 1.0 audience. Or as I like to cal it, the NeoAudience.

Our "They Don't Care About Us" test was highly encouraging (MJ, RIP) in that regard. It established a baseline for us to test our theory of feeder sites into NeoAdNet 1.0 with high interest content. The fact that we will probably never have a more compelling piece of content then MJ singing "They will never kill me" as his last song on earth and providing a rare extended version of the Young Man at his prime in a multi-million dollar "suppressed" version will be hard to beat.

Coinciding with this consolidation will be the building of an eCom gateway for all of the sites under the Smart banner. OMG. So the challenge is up for this bootyass website and all the others over there on the list to step up and deliver something worth paying for. MadAv will have to promote itself: next week, bring a friend. That's it for promo.

Next on the agenda for Q4 is web video. Angela dragged me kicking and screaming into Mac OSX. Elena dragged me kicking and screaming into Web 2.0, now I have to drag myself into DV. Stay tuned next week for the debut of MadThatMoves 1.0

Last but not least, we have to get IAPIA ready to be grant worthy. This means I need to get serious about getting some help on CommitteeOne.

That's my dance card for the next three months along with my chores for the paying customers. That's why I used the word "Final" in the headline.