Wednesday, February 25, 2009 Issue 234 MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMBy Harry Webber

Last week we got you to try on a NeoAd for size. You came to realize it was more similar to focused web content that seeks to improve and enrich the readers understanding of a given subject then a traditional advertising encounter. In this case a newer advertising technique.

Issue 233 engaged a full 92% of those who clicked through to the second section of content. 43% of you advantaged the Authentication Document and 100% of those that responded got the test question right.

So that means our NeoAd client was successful in engaging 43% of our audience with an experience that was meaningful enough to want to extend into their physical world. The ultimate destination for a brand to be exposed in. Constantly exposed in. Daily. For eight or more hours a day on an office wall. Such is the potential of NeoAdvertising.

This week we move on to the second level of encounter with NeoAdNet1.0. If you would like to know more about the network effect as it relates to the NeoAdNet experience please click Here.



         

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