 |
 |
We know you are out there. We see evidence of that particular fact in the White House for the past week. We know you are feeling good about yourself right about now. You sought out the powers that would bring about a change in the world and your request was answered. We hope. What will be, remains to be seen. But what is, is. There are millions of Americans who feel exactly the way you do. And millions more who feel more or less the way you do. Since you are not all relatively the same age, we can't call you a "Generation" as in GenX. Since your interests are more Geopolitical than old time Political, it's hard to call you a "Movement". And since you seem to have the capacity to organize and act rapidly, it wouldn't be accurate to consider you a "Mob." However you do as a group have an amazing capacity to absorb and process masses of complex information across a vast network of resources. This would make you in essence, an "Audience." And since you are best known for your ability to elect a virtual "unknown" Junior Senator with a history-making ethnicity to the most powerful civil service job on the planet we tag you with "O" for your candidate of choice. Barak Obama. Welcome "Audience O". |
|---|
At the Inauguration of John F. Kennedy, the great man looked out over the sea of faces and said, "I do not believe that any of us would exchange places with any other people or any other generation. The energy, the faith, the devotion which we bring to this endeavor will light our country and all who serve it-and the glow from that fire can truly light the world." But Jack Kennedy was the ultimate Washington "Insider". Barak Obama was a relative nobody from the middle of America with no family fortune and no political dynasty. The great equalizer for his campaign genius David Axelrod was a simple message well told and the powerful force of Social Networking. Axelrod proved beyond a doubt that the power has shifted radically from financial capital to social capital. Although the Obama campaign was the best-funded political incursion in American History, the amazing fact was this war chest was collected door-to-door, neighborhood-to-neighborhood. This means that far more people believe they are stakeholders in the Obama/Biden Administration then any other in recent memory. And that particular fact is where the opportunity lies. "Audience O" is paying attention. Their membership is involved in following and supporting everything their President says and does. Barak Obama is their new reality show. And Team Obama has provided them with an excellent means to do exactly that. Change.gov David Axelrod knew that whether they would win or not wasn't the point. David Axelrod's position was to focus on getting ready for the job, not the competition for the job. To accomplish this strategy he had to build a functioning transition team months before the election was won. And a functioning Administration months before the Oath of Office was administered. This was just the plumbing. The hot water was and remains "Audience O." Axelrod, his President and all the ships at sea know this to be a rock-solid fact. They serve at the will of their Audience. "Audience O." Everything about this campaign is history-making. When IAPIA made the decision to leverage the Obama Campaign in the development of the NeoAdvertising Platform it was to make history as well. NOTE: On December 8, 2008, IAPIA became the first (and only) advertiser to use change.gov as a medium to begin building brand awareness with AudienceO. IAPIA would follow in Bill Gates footsteps. Our strategy was to get the Federal Government to help us beta-test NeoAdNet 1.0 just as the GAO beta-tested Windows 1.0 with Microsoft. We would be, as one Obama-supporter wrote, "That pesky little dog, trying to dry-hump the leg of the great man to draw attention." She hit it right on the head. IAPIA followed the Obama campaign city by city, building, testing, rebuilding and retesting our theories on NeoAdNet into working data building prototypes. And when the Candidate made his historic speech on Race In America in Philly, we were ready with a tested prototype. (Branswers.com) and an understanding of what to build, where to surface it and when to push the button. Tune in next week for "Engaging Audience O On The Fly. "
|
|---|
MOST READ MAD009 MAD023 MAD025 MAD072 MAD006 MAD059 MAD060 MAD066 MAD095 MAD015 MAD026 MAD030 MAD021 MAD071 MAD092 MAD100 LINKS WE LIKE BrAnswers.com POWER BLOGS RECENT MAD 229 MAD 228 MAD 186 MAD 178 MAD 177 MAD 176 MAD 171 MAD 167 MAD 160 MAD 158 MAD 156 MAD 155 MAD153 MAD150 MAD149 MAD148 MAD147 MAD146 MAD145 MAD144 MAD143 MAD142 MAD141 MAD140 MAD139 MAD138
|
|---|
|
MAD138
|
|
|---|