Now everybody’s belief system is up for grabs. Me? I believe that we are on the verge of an economic tsunami that will blow out the value of the U.S. dollar on the global currency market and cause a meltdown of Wall Street as we know it. It will be a hard rain the likes of which we have not seen in our lifetimes. My business, Advertising, as we know it will cease to exist. It will not keep up with the audience. Advertising will die an unremarkable death. Except for WPP. Sir Martin understands.

So if advertising implodes from the weight of its own ignorance, where will you people go every morning? Who will you login to? What will become of your platinum card? Your air miles? John@whoizit.com. Mary@OhOh.com. What do you believe will become of you in the coming hard times ahead? I’ll wait. It’s a big question… hmm, hmmm, hmmm… OK. I don’t know what you came up with. This was my bottom line. I will do better. I have faith that America will do better.

This is that leap of faith everybody talks about. This is that miracle of faith the religious community puts so much stock in. Faith, the business partner of hope. In the words of the immortal Holland, Dozier, Holland, “Son, believe half of what you see and none of what you hear.” These are the sentiments that guided my belief systems up until this point in time. Skepticism was my rock. But I cannot be skeptical about the effort it is taking for me to reinvent advertising through the emerging practice development of NeoAdvertising. I must use social leverage rather than financial leverage to make things happen day after day.

All over the world, people are joining me in the movement to reinvent Advertising. Open source collaboration is the prime driver of the development of the NeoAdNet 1.0. platform. Every day I have to bolster my faith in the effectiveness of NeoAdvertising Practices over traditional advertising techniques, so as to be able to inform and inspire the contributions and efforts of others. I have to do better. So that America will do better.

But that’s me. What about you? What will it take for you to begin to believe you will do better through this economic turmoil then you are doing now? How can you start to have faith in your ability to make lemonade out of cold water and sugar? I can help you out with these four easy steps to self-reliance.

1. Invest $35 to register your own name as a web domain. (i.e. www.yourname.com or if taken www.yournameonline.com or www.yournameweb.com)

2. Say out loud to someone who cares about you. “I am no longer an employee. I am the owner of a web-based business.”

3. Register for a PayPal account.

4. Figure out a product or service and determine whom you can sell it to and get to work.

That’s it. These four steps give you the basis of web-based business based on your faith in your own good name and your own good brain. My gift to you and yours during this joyous holiday season.

Think Hard.

WEDNESDAY
December 17, 2008
ISSUE 226

ABOUT ME

ARCHIVE

CONTACT ME

AGENDA

MOST READ

MAD002
The Journey
to Great

MAD009
The Death of
Advertising

MAD023
The Boy Who
Broke My Heart

MAD025
Too Busy for
Temptation

MAD072
The Rise and
Fall of the
Creative Class

MAD006
The Battle for
Coca-Cola
Rages On

MAD059
Happy Birthday
to Me

MAD060
The City that
Spawned the
Age of
Advertising

MAD066
The True Cool

MAD095
The Creeping
Influence Of All
Things Emo.

MAD015
The Four Great
Myths of Global
Branding

MAD026
The One True
Thing

MAD030
The Lost Art of
Persuasion

MAD021
Dare To Be
Great: The Mad
Genius of The
"Matrix"

MAD071
Boomers
Downshift
To Neutral

MAD092
Advertising
Immunity. Can
It Be Cured In
Our Lifetime?

MAD100
Breathing New
Life Into
American
Business

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