One By One.

Marvin Gaye, David Ruffin, Melvin Franklin, James Brown. And now the greatest voice of all. Levi Stubbs. Silenced. Not even a whisper remains. Oh there are recordings of the Four Tops for our grand children to reference. Scratchy videos on YouTube to replay. Even Ampex Masters locked away tight in the hermetically sealed vaults of the Graystone Ballroom on Detroit's Woodward Avenue. But that voice. That particular voice. That baritone profundo with the range of a tenor that was unique to Mr. Stubbs. Gone forever.

No 8 track bounced and overdubbed master cut in what was once a Detroit basement coal bin, could ever contain the dynamics of that voice. You had to be there to understand. You had to be up front at the Apollo, The Howard, The Uptown. You had to be tableside at the Copa, The Roostertail, The Palace. Not where the mikes could distort the highs and squash the lows for the folks back in the cheap seats. Up front where the monitors couldn't lie to you because you heard the voice of God before it was sucked into mankind's microphones. Up front where you could hear it full out and rich the way the years of Jack Daniels and Viceroys had made it.

In 1966, I was working in Congressman Adam Clayton Powell's office when I met a messenger from the Washington Post who told me about this record company he'd worked for in Detroit. He certainly dressed the part of a down-on-his-luck theatrical person: maroon sharkskin suit, matching alligator shoes, camel-colored cashmere coat, and, of course, the regulation thick and thin socks. I didn't think much of his story at first. But I did a little homework and found out the names he had been dropping were listed on Motown singles. This messenger claimed, he had been an assistant to Mickey Stevenson, so spotting the name on a 45, I decided to give him the benefit of the doubt.

His name was Charles and he was anxious to prove he still had connections. With the Motortown Revue in town at the Howard Theater, Charles promised to get me backstage and introduce me to the various Motown acts that were headlining that weekend.

I showed up the night of the show at the Howard Theatre at the backstage door which was guarded by a bulldog of a man named Jules. He promptly said, "The Marines couldn't get you in here, kid. Go buy your ticket like everybody else." I hung out for about a half-hour waiting for this Charles to show up. Of course, he was a no-show, and I knew there was no way that Jules would ever budge.

Luckily I spotted a neighbor of mine, who ran the lighting board at the Howard. He ushered me inside and I sat with him in the control booth for the first part of the show. At a break, I overheard the voice of Levi Stubbs complaining to Smokey Robinson that the Tops' latest record had been done for almost two months and was being held up because they couldn't get a cover developed. It wasn't as if I were eavesdropping. You could hear Levi's aggravation all the way out on U Street. Smokey explained to Levi that Bernard Yeszin, Motown's freelance designer, was still missing in action.

It sounded to me like an opportunity in the making, so I chirped up: "I can do your album cover and I can do it for you overnight, ready to print" Everyone laughed. The nerve of some kid to butt in and claim he could do anything for somebody as almighty as the Four Tops. But to my surprise, Obie Benson of the Tops actually believed in me.

"Look, give the kid a shot," he said. "If he can come back here in 24 hours with our album cover and you can take it back to Detroit with you, we've got a problem solved. If not, we'll just have Jules, shoot him."   Everybody had a good laugh at my expense. I didn't care. I knew the opportunity of a lifetime when I saw it.

I went home, took out my art supplies, stayed up all night and did about 10 different ideas for Four Tops, On Top. I had gotten some black-and-white lobby shots and candid photos from the Howard's front office so I could do something photographic.

I chose a photo taken on top of a rock formation at New York's Central Park. I carefully trimmed the background away from the four figures and replaced the Rocks with hand- white lettering on a black back ground. I knew that if they were already behind schedule they didn't need a full-color rendering to slow them down. I brought my creations back the next night. Everybody was shocked to see me show up. When I told them my reason for using black and white, both Smokey and Levi thought the design was terrific.

Within a week I was flying first-class to Detroit. I was picked up at the airport by Ron Wakefield, and taken straight to the once-elegant Lee Plaza Hotel located just eight blocks west of Motown's offices at   2648 West Grand Boulevard. The next day, Mrs. Esther, Gordy Edwards made me an offer right on the spot. She said her brother, Mr. Berry Gordy, Jr. was thrilled with my work, that the Tops had a hot record at the time and this was going to save their day. She asked if I could start work immediately. I said absolutely.

The first time I met Mr. Gordy, on the steps of Hitsville. He told me in no uncertain terms what I was getting into: "If you take the R and the Y out of my name, you'll know exactly who I am." His statement made it abundantly clear that I couldn't screw up, and that I had, in effect, the eyes of the world on my work. I was only 19 in a teenaged dream but I knew I could not afford in any way, shape or form to underestimate the trust of the Gordy family. Out of profound respect, I call him Mr. Gordy to this day.

I spent two years on the road with the Tops. And another year in Vegas with the Tops and the Temptations. In Vegas Levi only played the five dollar slots. And every time he played he hit. That's how lucky he was.

At the turn of the century Levi's luck ran out. A series of strokes and a bout with lung cancer in 2000 struck him from the stage and the group he had fronted since 1953. NPR's Karen Grigsby Bates described Levi's voice as being like "a velvet scarf pulled over gravel." Four Tops leader Abdul "Duke" Fakir called the late Levi Stubbs "one of the best singers in the world, period, of all time." "He had such power," Fakir said. " He could do anything with his voice. He could take you anywhere with it. He could take you to a love scene. He could take you dancing. He could take a great old standard and make you feel like you're right there in that song. Just an amazing voice, an amazing interpreter, an amazing man."

Even more importantly, Fakir noted to Reuters, Levi "was dedicated to us. He had many chances and many offers to be lured away into his own solo world, but he never wanted that. He said, 'Man, all I really want to do is sing and take care of my family, and that's what I'm doing, so all is well. Everything else that doesn't include you guys, it doesn't mean a thing to me.' That kind of character and commitment is really hard to find these days."

Levi Stubbs died in his sleep in his home in Detroit. I got the call Saturday morning from Angela. I went immediately to YouTube to hear the legacy the voice of voices would leave to those who cared to hear what was lost. Technology is a poor substitute for reality. Sunday night I got an IM from Lena who had no idea who Levi was. Reluctantly, I sent her to the only original Tops recording on YouTube. Immediately she understood the loss. All I could think about was one of the immortal Holland, Dozier, Holland lyric lines that proved to be the perfect epitaph. It's just the same old song. But with a different meaning since you've been gone.

Think About It.

Comment on this story on the new MadAve blog

 

 

 

 

 

 

 



 

WEDNESDAY
October 22, 2008
ISSUE 218

ABOUT ME

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AGENDA

MOST READ

MAD002
The Journey
to Great

MAD009
The Death of
Advertising

MAD023
The Boy Who
Broke My Heart

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Too Busy for
Temptation

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The Rise and
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The Battle for
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Happy Birthday
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The City that
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The True Cool

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The Creeping
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The Four Great
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The One True
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The Lost Art of
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Dare To Be
Great: The Mad
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"Matrix"

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Boomers
Downshift
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Advertising
Immunity. Can
It Be Cured In
Our Lifetime?

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Breathing New
Life Into
American
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